Mobile marketing and its types

Mobile marketing is a complex of instruments and strategies that work through mobile network and devices. There are several types of mobile marketing, and it's good to know them all:

SMS and MMS You can send your clients SMS or MMS messages with your offers. But be very careful: many people can take such messages as spam, which may have a bad effect on your reputation.

Push-notifications A pop-up text message on the screen of a smartphone is gaining more and more popularity. It is cheap for advertisers and handy for the clients.

Mobile apps A good app can serve for a lot of marketing needs: from showing ads to providing customers with useful content.

A good app can serve for a lot of marketing needs: from showing ads to providing customers with useful content.

QR-codes There are apps which allow to get to a website by scanning a QR-code. Many people like to use this option to get a fast access to the information.

Geo targeting Most mobile devices allow to track their geo position. You can then attract new customers in your area basing on it!

Using mobile marketing can benefit you a lot, but don't forget that the first step to the sales is a good website with good design.