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Micro-conversions and their effect to website effectiveness.

Most of your potential customers may feel uncomfortable, if you present them your main offer right away. That's why so many companies use micro-conversions: small offers on a way to the big main one.

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Becoming a copywriting guru: 10 steps to the perfect texts. Pt.1

Becoming a copywriting guru: 10 steps to the perfect texts. Pt.1

Copywriting is one of the foundations of good usability and conversion. Text is everywhere on a site: from headers to contacts. And it is yo

9 types of a content with a high value

9 types of a content with a high value

1. Trustworthy content + authority. It's easy to play with people`s perception. Sometimes you just need to write a longer article (1

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