

Buyer psychology: dual process theory
There are plenty theories trying to explain this process. One of them was created by Daniel Kahneman – it's called Dual process theory.


5 resources with free music for videos
Are you a video blogger? Or maybe you use Youtube to promote your brand? Either way you need to create cool videos. And every cool video mus


Building loyalty
Attracting a new customer is 5 times more expensive than keeping one. That's why loyalty of the customers is one of the most important a


5 ways to write a good introduction
We all use a lot of texts in site creation and marketing. Social media posts, website content, advertising... But a text can only be effecti


Boost your onboarding-process
Onboarding is an activation of the new users, either on a website or in an app. To interact with people successfully, you need to know a few


How to sell correctly: 3 simple advice
A final aim of every website and landing is to sell a product or a service. But not all sites do this equally well. We are ready to give you


9 types of pricing. Pt.2
Set pricing. What it is: you combine complementary products into sets and sell sets for lower price than those goods separately.


9 types of pricing. Pt.1
Setting a price for any product is a very important part of work. Here are 9 pricing strategies from which you can choose the one most suita