LTV/CAC index
LTV (Life Time Value) is an marketing index which shows an overall quantity of income from one client during all time of work with one. CAC
Becoming a copywriting guru: 10 steps to the perfect texts. Pt.2
Becoming a copywriting guru: 10 steps to the perfect texts. Pt.2. Do you have a favorite writer? Try to copy one`s writing style. Not te
Becoming a copywriting guru: 10 steps to the perfect texts. Pt.1
Copywriting is one of the foundations of good usability and conversion. Text is everywhere on a site: from headers to contacts. And it is yo
2 CTA buttons — madness or effectiveness?
You've all heard about one-aim rule in Landing Page design which means that the landing should only lead potential customers to one targ
Search on a website: what you can change
Have you ever thought of an impact a search on a site has to the conversion level? Actually, on most websites (especially, online shops) sea
5 easy ways to ruin a font
There are many situations which can make us look for a specific font: when we create a logo for a brand, when we write a text on a site, whe
Our traditional Sunday digest with the best articles!
Our traditional Sunday digest with the best articles! 6 tips on improving email marketing; 5 ways to create an unusual landing; 5 important
3 steps to get more subscriptions from your website
Email is one of the most popular ways to communicate with your audience in the internet. But before you communicate with anyone, you need pe