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User journey vs Buyer journey
User journey and Buyer (customer) journey seem to be quite similar concepts, and many people mix them up. But actually these are absolutely
GIF or video? That's the question...
You already know that websites with animated elements stimulate much more interactions with users, than the ones without them. But if you ha
Improving usability of a cart in e-commerce
On many sites the bounce rate of carts is about 50%. Quite a lot, you'll say, and you'll be right. What makes users leave their cart
Sunday digest — best of the week
Let's remember the best articles we wrote this week! Check whether you've missed something: Building loyalty, 10 facts about optimiz
Why every offer needs its own landing
The quantity of leads rises up to 55% when there are 15 landing pages instead of 10. This means that if you have several offers, marketing c
The latest news from Facebook and Instagram
Recently these Social media networks added several new features to their functional. Is you use SMM in your marketing strategy, you should n
Building loyalty
Attracting a new customer is 5 times more expensive than keeping one. That's why loyalty of the customers is one of the most important a
Micro-conversions and their effect to website effectiveness
Most of your potential customers may feel uncomfortable, if you present them your main offer right away. That's why so many companies us
