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5 rules of an effective pop-up
Many people use "before-you-go" pop-ups on their websites in order to increase conversion and get more leads. But not all of those
LTV/CAC index
LTV (Life Time Value) is an marketing index which shows an overall quantity of income from one client during all time of work with one. CAC
Becoming a copywriting guru: 10 steps to the perfect texts. Pt.2
Becoming a copywriting guru: 10 steps to the perfect texts. Pt.2. Do you have a favorite writer? Try to copy one`s writing style. Not te
Becoming a copywriting guru: 10 steps to the perfect texts. Pt.1
Copywriting is one of the foundations of good usability and conversion. Text is everywhere on a site: from headers to contacts. And it is yo
2 CTA buttons — madness or effectiveness?
You've all heard about one-aim rule in Landing Page design which means that the landing should only lead potential customers to one targ
Search on a website: what you can change
Have you ever thought of an impact a search on a site has to the conversion level? Actually, on most websites (especially, online shops) sea
5 easy ways to ruin a font
There are many situations which can make us look for a specific font: when we create a logo for a brand, when we write a text on a site, whe
Our traditional Sunday digest with the best articles!
Our traditional Sunday digest with the best articles! 6 tips on improving email marketing; 5 ways to create an unusual landing; 5 important
